We kick off NAB Show season with your annual Manager’s Preview. The issue reflects themes like digital sales, podcasting, community service (as exemplified by a profile of the newest Crystal Heritage Award winner) and more. We also peek inside Radio Sputnik and highlight transmitters in this month’s Buyer’s Guide. Plus, Matthew Wesolowski comments on why he’s feeling pretty good about the prospects for an FM C4 class.
Radio’s Digital Sales on the Rise
“The most successful stations go after ‘share of wallet. They stop and strategize about individual advertisers, and they’re very surgical with vertical categories like automotive or QSR’s or health,” says Borrell Associates CEO Gordon Borrell of radio’s embrace of digital media and its ongoing effects on the industry.
For Cathy Hughes, Information Is Power
At the outset, Radio One founder Cathy Hughes didn’t envision a storied broadcast career, yet there were early signs of her notable determination. She now is widely recognized as a media pioneer, who will be honored by the NAB with induction into its Hall of Fame during the NAB Show in April.
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