Share Of Ear

AM/FM Radio Leads the Way for Ad-Supported Audio in the Car

Overall, in-car listening has rebounded from its pre-pandemic dip, per Edison Research

Edison Research releases its latest “Share of Ear” data

“AM/FM radio dominates in-car ad-supported listening with nearly a 90% share”

Headlines

Edison Research study surveys 4,000 Americans quarterly to measure daily reach, listening trends

AM/FM radio streaming is growing, but there's a gap between perception and reality when...

Edison Research says percentage of subscribers doubled in six years

Podcasting is one area that continues to see significant growth, so say Westwood One...

New data from Edison Research Share of Ear report reveals jump in U.S. listening...

But Edison Research says at-home listening remains higher than pre-COVID