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AIR Highlights DRM Ahead of Cricket Matches

Hosted a public roadshow in Bengaluru

On Sept. 22 in Bengaluru, ahead of the cricket match with South Africa, All India Radio hosted a public roadshow event designed to highlight DRM sets in cars that are receiving digital services from AIR.

The event followed the recent announcement made by Shashi Vempathi, the public radio and television Prasar Bharati’s CEO, who revealed that live cricket commentary would return to AIR and be broadcast on DRM for the first time.

According to the Digital Radio Mondiale consortium, the cricket matches, the most popular sport in India, serve as an ideal space for publicizing DRM’s features, including data reception. In addition to receiving sports updates participants in Bengaluru can also receive agricultural produce market rates.