From Radio World’s Who’s Buying What page: India public service broadcaster Prasar Bharti has ordered 96 rackmount audio processors from ATC Labs.
ATC said its Perceptual SoundMax Model Q24-6111 processors will be used at 48 FM radio stations that are part of the All India Radio (AIR) service operated by Prasar Bharti. It expects to begin deployment in the spring.
The version supplied to AIR will include new features such as a built-in RDS encoder, independent processing for dual digital outputs and streaming, a streaming encoder and improvements to the audio processing platform including low-latency AI algorithms, according to a press release.
The Perceptual SoundMax line was introduced in 2013; ATC said its notable users include SiriusXM.
“The latest 2023/2024 release of Perceptual SoundMax has been further enhanced using ATC Labs’ latest breakthrough patent-pending technology in low-latency AI/ML audio analysis algorithms, which is being integrated in ATC Labs product under the label AIdeal Audio.”
