Cirrus Streaming has launched a new version of its native streaming app for radio and other broadcasters.
The app, free with a streaming plan, allows broadcasters to offer listeners a dedicated listening experience through iOS and Android.
“Broadcasters can create in-app polls, where listeners can answer a variety of different questions,” the company said. “This feature allows broadcasters to gain real-time insight on what listeners’ preferences are.”
Listeners can record “shout-out” audio snippets that can be played on the air by the broadcaster at any time.
“Additionally, listeners can create song alerts via push notifications when a song they flagged is about to play. These interactive and intuitive features undoubtedly take the app to the next level.”
The broadcaster can customize and brand using the Cirrus StreamingApp Editor, which lets the broadcaster edit its design within a browser.
“They can easily upload custom skins, choose color schemes, add images and logos, create custom menus, create listener polls, and turn in-app features on or off at any time.”
Broadcasters with multiple streams can create one app that houses all their streams, so listeners can choose the stream they want and switch between them.
A proprietary ad server lets broadcasters create mobile-targeted ad campaigns and opt in to Cirrus Streaming’s own network of advertising opportunities.
A demo of the app is available on the company website.