Netherlands-based M&I Broadcast Services has announced the U.S. launch of OmniPlayer 3, its flagship radio automation software.
The system is now being positioned as an alternative to legacy platforms for U.S. broadcasters and syndicated hosts. M&I said the software holds a 95% market share in the Netherlands and is used by media companies as large as the BBC.
The software features the SmartTrack Audio Editor, designed to simplify audio preparation across broadcast, web and social media. It also includes a built-in workflow engine and API, allowing for custom script commands and GUI changes.
According to the company, the platform integrates with third-party hardware from manufacturers like DHD, Arrakis, Axia and Wheatstone. It supports multi-platform publishing to automate content delivery for podcasts and digital streams, aiming to reduce manual workloads for independent operators and large networks alike.
M&I said that early U.S. pilots are underway following the software’s North American implementation at Cogeco Media in Canada.
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