Summit Technology Group has announced a major update to TundraCast, an audio streaming platform for AM and FM broadcasters.
First, TundraCast now integrates with Triton Digital, allowing broadcasters using it to generate webcast metrics for industry-standard audience measurement. “This ensures that streaming data is accurately reported, providing broadcasters with the insights necessary for optimizing digital content strategies and attracting premium advertisers,” Summit said.
In addition to analytics, TundraCast revamped pre-roll ad management to better accommodate larger-market advertisers. Summit said the new system improves flexibility and control, enabling broadcasters to better align their digital ad offerings with advertiser expectations.
A significant part of this monetization update is the introduction of Campaigns, a feature that enhances advertising tracking and reporting.
“Campaigns allow broadcasters to associate pre-rolls and companion advertisements with a specific ad campaign group, making it easier to track campaign performance and generate detailed reports for advertisers. Additionally, TundraCast now includes impression estimation, leveraging historical listener trends to help broadcasters sell digital ads with greater confidence and accuracy.”
