Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

Workflow Corp. Wants to Be Your Aircheck Buddy

New service helps PDs coach talent and gives sales teams competitive insights

Radio Workflow logo, a round green smiley face, wearing headphons and winkingAircheck Buddy is a new service from Workflow Corp. that records the stations you choose and keeps only the breaks.

The company says it gives programmers and sales teams helpful insights.

“A morning show’s best coaching material might be a break that aired today,” it says. “The first sign that local advertising is shifting might be in the commercials airing across town.”

The service was introduced by co-founders Fletcher Ford and Shane Zammit. According to the website, costs range from $49 to $669 per month. The service can monitor up to 32 stations on a shared shift.

For talent coaching, Aircheck Buddy records scheduled shifts from a station’s own stream, skips the music and organizes mic breaks into playable clips and transcripts.

“A program director can pull up how a host handled a listener call, teased a contest or came out of an interview, then play it back with the talent while the show is still fresh,” the company says.

“For advertising trends, Aircheck Buddy shows who started or stopped running on competing stations, who moved between monitored stations, how often spots aired and how commercial loads vary by hour.”

It said sales managers can compare what’s changing across stations and dayparts, export a prospect list and have reports delivered ahead of a sales meeting.

“The service also captures the moments that can get lost in the rush of a live event. A station can schedule a one-time recording of a remote, pull the strongest breaks and use them to recap the broadcast with the client.”

Teams can record a competitor’s giveaway or live event and hear how it was teased, how the sponsor was worked in and how the promotion unfolded on air.

Once a team sets the schedule, Aircheck Buddy handles the recording and processing in the background.

“A few minutes after the shift ends, the clips and transcripts are ready in the browser.”

Info: aircheck.workflowcorp.com

Close