SYDNEY�GfK�s Digital Radio Report 3(for Australia) shows the cumulative audience for DAB+ simulcast and digital-only stations at 3.60 million people in the five major metropolitan cities (Sydney, Melbourne, Adelaide, Perth and Brisbane).
The commercial radio industry in Australia views digital radio technology as the long-term platform for broadcast radio, as it is cost-effective and offers content innovation and new revenue streams, according toradioinfo.com.au.
Joan Warner, CEO of Commercial Radio Australia, said DAB+ was now reaching a significant audience, with 27% of Australians in the five metro capitals switching on to digital radio stations each week. Ms Warner also said there were 2.73 million DAB+ devices in market at June 2016, including 652,000 in new cars. The figures include sales of the LG Stylus DAB+ smartphone which went on sale in Australia in May through Optus, Virgin Mobile and key retailers.
The commercial radio industry has launched a new marketing campaign to encourage Australians to upgrade their old radio sets to a new DAB+ digital radio, likening the switchover to the transition of TV from analog to digital. The same campaign expresses the benefits of upgrading, including better sound quality and an additional 30 extra stations.