SYDNEY� Pandora has announcedthe integration of its streaming radio app into new models from the world�s largest car manufacturer, Toyota.
The deal with Toyota enables Pandora to grow its market share for in-car music streaming. Pandora will now be integrated into selected models from nearly two thirds of all new vehicles shipped in Australia.
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Starting this month, models equipped with Toyota Link will be able to stream Pandora via their smartphones. Once the phone is connected to the vehicle via Bluetooth, a listener�s Pandora account is then replicated from the handset to the cars head-unit.
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Some of Pandora�s features, made available within the new models, include the ability to access up to 100 personalized stations, to create new stations, and to give a thumb-up or thumb-down to tracks. For ease of use between the app and car, stations previously created will appear in the “Your Stations”�tab.
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Pandora is currently available in a number of other car manufacturers and has plans to launch with more automotive partners later in the year.
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