The IBC show in Amsterdam is approaching. Between now and then Radio World will conduct several short Q&As with manufacturers about their plans and offerings, to help you get the most out of the big international trade show. Carlo Perotta, sales manager for Aldena.
Radio World: How has business been for the company since last year’s IBC show?
Carlo Perotta: Last year was a very busy for us! Aldena increased its portfolio, adding new antenna lines for radio and television applications. In addition, our engineering team was busy in-the-field providing services such as commissioning activities, technical training, antenna design calculations and interference problem solving for various FM/DAB/DTV network rollouts. Projects we have carried out this year include the delivery of new circular/elliptical polarized antenna systems for DTV network implementation in Peru and Thailand; the delivery of DAB+ antennas delivered across Europe and elsewhere; and FM network’s optimization in Belgium, Italy, the United States, Africa, UAE and Costa Rica. In addition, the number of EMLAB software users (authorities and operators) has increased worldwide; and we’ve designed and installed a special high-power, high-gain FM antenna system in Dubai. It is composed of 20+20 log periodic antennas with more than 20 dB gain and able to support a power of up to 140 kW.
Radio World: What are you hearing from your customers about their business outlook this year? In what areas should we expect growth or the most interesting projects?
Perotta: There will be opportunities worldwide in both the radio and television market thanks to the availability of new licenses in South America and Asia; network expansion (DAB+ in Europe); digital television conversion (U.S. repack); and re-investment in existing FM networks.
Radio World: What do you anticipate will be the most significant technology trend at IBC2017?
Perotta: The new trend is mobility and reception anywhere. Aldena is always open to interesting discussions and new antenna development and manufacturing ideas.
Radio World: Aldena has been active in the antennas market for 40 years. What’s the biggest problem or challenge facing users in this segment right now?
Perotta: Frequency planning and interference problems are one of the biggest obstacles. Broadcasters are currently losing frequencies because of mobile operators, and new resources need to be found to guarantee coexistence between existing and new transmission technologies. Authorities have strict ERP limitation requirements for new licenses, including those regarding electromagnetic health safety and human body field strength exposure. Aldena helps its customers obtain the best antenna solution (gain), ensuring maximum coverage and energy savings, while staying within the required criteria. Our in-house developed EMLAB software is used worldwide for antenna design and to identify electromagnetic health risks and provide solutions.
Radio World: What new products will your company be showing? Why should attendees visit your booth? (Booth #8.A40)
Perotta: Aldena will present new transmitting antenna solutions for FM/DAB/DTV services. The line includes high directional gain antennas, panels and super-turnstile solutions, for directional omnidirectional or customized patterns. In addition, we are showing new antenna design features of our EMLAB Software. Finally, our team of engineers will be available to discuss future projects and exchange technical ideas.
Radio World: Is the IBC Show a good investment?
Perotta: The role of international exhibitions has decreased compared to a few years ago. Today one can discover new technologies and solutions in different ways and internet is driving this change. Having said that, we can’t miss the traditional broadcast event like IBC, NAB, Cabsat and Broadcast Asia to meet and share experiences with our local partners, distributors and customers.
Radio World: What’s your favorite thing about the IBC show?
Perotta: Meeting customers, new prospects and friends from all over the world. It gives us the chance to remind broadcasters of Aldena’s powerful solutions. The IBC exhibitor party on Friday evening is a good way to kick off the intensive five-day show!
Radio World: Social media is the new marketing frontier these days. Is it affecting the way your company does marketing/business?
Perotta: Social media for business is no longer optional! One of the biggest benefits we’ve experience is increased traffic to our website. We always try to stay connected with our customers: to highlight our solutions, provide new case studies and offer “real-time” support.