With the 2025 NAB Show less than two weeks away, Radio World is asking exhibitors about their plans and expectations.
Ryan Taylor is chief commercial officer of Super Hi-Fi.
Radio World: What do you anticipate will be the most significant technology trend(s) that radio professionals should be watching for at the 2025 NAB Show?
Ryan Taylor: I think what we’ll see this year at NAB is that AI isn’t really the single “sonic boom” that suddenly changes everything, but rather that AI is becoming normalized and infused into every type of tool and product offering — from sales enablement, to CRM, to spec spot creation, to display and search ad creation and even with other things like NOC monitoring, music scheduling and production.
I think we’re also at a point where transmitter-based playout solutions will start to gain traction as the standard delivery method for the future of radio.
RW: Your company is active in the AI sector. Briefly, what’s happening within this sector that readers should know about?
Taylor: Like I shared previously, AI is really a layer of capability acceleration across every type of product and service. There won’t be successful technology companies that don’t leverage AI in their products and services in material ways.
More generally though, the capabilities of LLMs and resulting agents are growing more rapidly than people can even really comprehend. The combination of insanely large context windows with completely autonomous task execution will allow radio companies to experiment with all types of new offerings for both advertisers and listeners.
Crazy things, like build an app for a client in an hour, or even for a pitch! Or “translate” your morning show into 15 languages automatically, all with the original hosts voices in tact. These are the types of things you’ll start to see over the next 12 months.
RW: Since last NAB, you launched a tool called Rosetta Traffic and released VoiceIQ 2.0. What has the response been like to those technologies?
Taylor: Fantastic! In December we shared that Rosetta Traffic is now powering more than 400 million ads per month across all of our broadcast and digital radio customers, and continues to grow quickly.
VoiceIQ 2.0 integrated directly into our Voicetrack Fusion product, and is also accessed directly by some of our customers through our API infrastructure. The feedback has been fantastic and you can hear the results on air on Beasley’s The Shark 98.7 in Tampa, Fla., right now.
RW: What will be your own most important product news or exhibit topic?
Our focus at NAB this year will be on two things:
The introduction of our new live radio solution called Control Room. It’s an intuitive, touch-first app that lets you deliver world-class live radio broadcasts from anywhere in the world. With built-in video collaboration, fully-automated AI production and seamless Telos Alliance studio integration, Control Room radically simplifies live radio broadcasting experience.
We’ll also be focusing on sharing the full, complete story of our vision — that radio companies need solutions that help them reclaim the higher margins that they deserve, and that Super Hi-Fi is the operating system for high-margin radio.
We’ve been talking for the last year about how we can help companies radically transform their operations with a cloud native, AI-powered approach, and now we have the real-world case studies to back it up. Control Room is the final piece of the end-to-end solution, and we’ll be talking about how radio companies can “Turn Up The Gain” on their business by taking advantage of everything our platform has to offer.
RW: If you are introducing a new product or feature, how is it different from what’s available on the market?
Taylor: Control Room is a fully-virtualized, native, cross-platform app that lets you deliver world-class live radio broadcasts from anywhere in the world. It’s designed for both professional and mobile studio environments, delivering unparalleled flexibility and studio-grade control in a modern, touch-first interface.
With built-in real-time video collaboration tools, seamless Telos Alliance studio integration, and full compatibility across iOS, Android and Windows devices, Control Room removes complexity and unlocks new creative possibilities for all of your on air talent. And with Super Hi-Fi’s MagicStitch AI inside, every music transition and audio element is produced seamlessly like it was hand-tuned by a world-class radio producer, automatically.
Control Room isn’t just a new way to broadcast — it’s a radical shift in how simple live radio can be.
