Columns and Views
The Marketer vs. the Sales Person
These days, bad advertising for radio stations seems to be everywhere
Promo Power
Columns and Views
‘Why Should I Buy an HD Radio?’
Mark Lapidus Writes in 'Promo Power' That It's Time for Digital Stations to Invest...
Columns and Views
You’re Probably Stealing Web Content
Anyone Can Do That. Not Everyone Can Be Creative. Are You Ready for the...
Columns and Views
Sales Rookies Need Sales Mentors
If We Cut From the Top and Don’t Nourish the Bottom, What’s Left?
Columns and Views
Ideas to Help You Provide Greater Value
We Must Work Harder Than Ever to Meet Radio's Obligation to Our Clients
Columns and Views
Selling Cars? It’s All About the Offer
Help Dealers Understand That Tough Times Call for Unique Offers
Columns and Views
I’m Sorry Mr. Bell, Your Time Is Up
Let's Develop New Tactics to Take Advantage of a Much Larger Universe of Participants
Columns and Views
HD Radio: The Brand Extension Is Dead
The Time Has Arrived To Ditch HD Radio Brand Extensions
Columns and Views
The Next Generation and You, Perfect Together
If We Don't Encourage the Talent of Tomorrow to Participate, Who Will?