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Former iBiquity Head to Lead Directed

Bob Struble named CEO of vehicle security and remote-start product manufacturer

VISTA, Calif. � Robert J. Struble has been appointed CEO of Directed, the manufacturer of vehicle security and remote-start products, replacing Tarek Kutrieh, who served as president and left the company in January.

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Strublewill be based in Directed�s Vista, Calif., headquarters, and he�has also been named a member of the DEI Holdings board of directors, Directed�s parent company. DEI is owned by private equity firm Charlesbank Capital Partners.

Struble was most recently CEO and founder of iBiquity Digital and has held positions with Westinghouse, McKinsey and Co. along with USA Digital Radio.�

Said Jim Minarik, chairman of DEI Holdings� board of directors, in a statement: �Bob�s success at building iBiquity and HD Radio technology from its infancy to mainstream adoption and an ultimate sale of the business speaks volumes about his tremendous talent and abilities. We look forward to having Bob lead and grow Directed�s industry-leading vehicle security and remote start business, our connected car business with Viper SmartStart and other products, our Usage Based Insurance business, as well as develop other exciting new products and services for emerging mobile markets.�

Read the full version of the article online at TWICE.�