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Adelante Adopts WideOrbit

New Hispanic media group signs on for traffic system

Media automation and business software developer WideOrbit has announced that the Adelante Media Group has signed on as a user of WideOrbit’s WO Traffic system.

Jay Meyers, CEO of Adelante Media said: “We selected WO Traffic because it is the best solution to help our market managers optimize the performance of their rapidly growing markets and ultimately achieve our vision.”

Founder and CEO of WideOrbit Eric R. Mathewson said: “We’re eager to get Adelante’s television and radio stations up and running on WideOrbit so they can start to experience those benefits.”

The Adelante Media Group is a Spanish-language media group recently constructed out of parts of the Bustos Group, It has 20 radio stations and three TV stations mostly on the West Coast and Pacific Northwest.