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AdLarge Partners With Marketron on Programmatic Platform

Mediascape Marketplace is an end-to-end sales and marketing solution

AdLarge Media and Marketron are collaborating on a programmatic platform for network radio advertising.

The platform will “bring to the network radio marketplace a simplified buying and selling model,” according to AdLarge Media Co-Founder and Co-CEO Cathy Csukas, who also described it as an end-to-end solution.

AdLarge Media is an independent audio advertising sales company in the U.S., representing radio, digital, and mobile content providers

Marketron providers business software solutions and services, and specializes in revenue management and audience engagement solutions.