Arbitron has snagged a deal to provide custom audience estimates to a social music television network.
Akoo, based in Chicago, reaches 74.3 million monthly viewers in the United States. It broadcasts music programming to audiences in “premium out-of-home environments” like malls and universities; its viewers can share favorite content by making selections with mobile devices, text messages or mobile apps.
“This service will provide Akoo with audience estimates to demonstrate the reach and frequency of its network to advertisers,” Arbitron stated. In doing so, it also says the solution will establish an “interactive out-of-home advertising” category and provide metrics for that niche.
This project falls under Pierre Bouvard’s brief at Arbitron, where he now carries the title of executive VP of cross-platform services.
“One of the barriers to large-scale media buys in place-based media has been the lack of standardized metrics,” he said in the announcement.