The move, says the broadcaster, is part of BBC Urdu’s commitment to serve audiences on platforms of their choice and is in response to the ever-increasing popularity of news consumption via mobile phones. The launch of Sairbeen on AudioBoo has a strong potential to considerably expand the listenership base of the BBC Urdu radio program in Pakistan, explains the BBC World Service.
The BBC’s newly released Global Audience Estimate shows that audiences of BBC World Service — of which BBC Urdu is part — are young and mobile. Mobile audiences deliver around a third of the traffic to the BBC Urdu website, which also has over 1.8 million fans on Facebook, it said.
Listeners can go to the Audioboo website to download an app suitable to their phone-operating system and then search for the BBC Urdu channel. BBC Urdu plans to add more audio news content to its AudioBoo channel, the broadcaster said.