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APM, Audacy Create a Podcast Partnership

They say their complementary strengths will be a benefit to advertisers

Cadence13 logo with Audacy American Public Media and Audacy are working together on a podcast initiative, a deal that brings together two prominent organizations from the worlds of public and commercial radio respectively.

APM’s podcast arm and Audacy’s Cadence13 business announced a multiyear “strategic partnership.” APM is the programming and distribution division of Minnesota Public Radio. Audacy is the company formerly known as Entercom.

[Read: Audacy/Entercom Signs Deal With Big Sportsbook]

“Cadence13 will serve as the exclusive podcast sales representative for APM,” they said in a release. “Additionally, the organizations will develop future on-demand programming initiatives, co-productions and collaborative new revenue opportunities.”

American Public Media, APM, podcasts, podcasting programmingThe announcement was made by Lily Kim, general manager of APM’s podcast division, and Chris Corcoran, chief content officer for Cadence13. Kim said the organizations “share a complementary vision for premium audio storytelling.”

The companies highlighted APM’s podcast programming and the “reach and scale” of Cadence13’s audio and ad networks, with the goal of offering better and more targeted opportunities to their advertisers.

APM says its podcasts reach 3 million listeners and 17 million monthly downloads. Titles include “Marketplace,” “In the Dark,” “Don’t Ask Tig” and several popular “kids and family” podcasts. Cadence13 shows include “We Can Do Hard Things with Glennon Doyle,” “The Goop Podcast,” and “4D with Demi Lovato.”

Audacy will support the partnership via marketing and development on its radio and digital platforms.