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Audacy Extends Its Contract With Veritone

Media company uses it for content search and analysis

Veritone, Audacy, radio business services, radio advertising, radio advertising analysisVeritone said it has extended its analytics service agreement with Audacy, the former Entercom Communications.

The supplier said Entercom was one of the first adopters of its Veritone Discovery product, a content search and analysis program that uses artificial intelligence to organize and analyze its “unstructured media.”

[Read: AI Is the Next Step in Redefining Radio Ad Sales ROI]

Veritone said it is processing over 2 million hours of Audacy content annually.

“With Veritone Discovery, Audacy is also able to rapidly visualize and correlate advertising efficacy for over 230 stations in 47 markets nationwide,” the supplier stated in a press release.

Veritone said its Discovery system has recent updates including new Earned Media monitoring features, expanded audience data analytics and updated reporting customization features.

The announcement was made by Veritone SVP Drew Hilles and Audacy Chief Revenue Officer Bob Phillips.

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