Programming and Sales
iHeart Improves Its “User-Level Consumer Analysis”
Media company signs on with Neustar to help with “customer-level marketing attribution”
Radio Advertising
Programming and Sales
S&P: Radio Station Revenue $12.32B in 2022
For radio, "The recovery is expected to be short-lived and partial"
Programming and Sales
Media Monitors’ Radio Spot Service Accredited by MRC
Web platform provides advertising analytics
Programming and Sales
Bouvard: Conventional Wisdom Wrong on In-Car Listening
“AM/FM radio dominates in-car ad-supported listening with nearly a 90% share”
Programming and Sales
Report: Black-owned Radio Stations See Less Ad Money
72% of those researched gross less than $1 million per year
Programming and Sales
Radio Boosts Sales in Home Improvement Space
Results come from eight studies commissioned over six years
Programming and Sales
Cumulus Highlights AM/FM for Reaching Bettors
The company says listeners have more experience with sports betting than TV viewers
Programming and Sales
Local Radio Ad Revenue to “Rebound Somewhat”
BIA revises its U.S. local ad forecast, sees business acceleration
Programming and Sales
Brands that Cracked the Advertising Code in 2021
Veritonic identified those who “got audio right” in the first half of the year
From the Editor
On-Air Radio Revenue Tanked ~24% in 2020
For U.S. commercial radio, last year was simply a bad one
Business and Law
Survey Says U.S. Radio Listeners Engaged and Receptive to Ads
NPR/Edison Research polling identifies six types of radio listeners
Business and Law
Audacy Extends Its Contract With Veritone
Media company uses it for content search and analysis
Headlines
These Companies Ran the Most Radio Spots in 2020
Media Monitors ranks who ran the most commercials in U.S. radio
Business and Law
Bloomberg Radio to Work With Key Networks
Key to handle ad and affiliate sales and marketing
Business and Law
Broadcast Radio Ads Tank While Digital Holds Up
BIA revises its outlook; OTA ad spending to drop more than 10%
Business and Law
Local U.S. Ad Revenue to Surge, Driven by Politics
Radio shares in benefits of local election spending
News and Business
Veritone Announces Agreements With Broadcasters for Audio Analytics
Artificial intelligence makes inroads into the broadcast ecosystem