The Nielsen company Gracenote, which supports content search and discovery capabilities on entertainment platforms, has joined RadioDNS.
As part of its membership duties, Gracenote will collaborate with manufacturers and broadcasters to develop open standards to support the future of hybrid radio and boost listener engagement in connected cars.
“We’re very pleased to be welcoming another key supplier in the automotive industry to our membership, and one that already handles a great deal of metadata and content,” said Nick Piggott, project director of RadioDNS, in the announcement. “The breadth and depth of our coalition of members means we can draw on relevant and practical experience to develop open standards that respond to real-work requirements.”
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According to the company, Gracenote powers infotainment experiences in 120 million cars, providing music metadata and imagery to help drivers and passengers connect with audio content safely. The Gracenote MusicID system identifies music in real time and serves up relevant song, artist and album information to the car’s on-screen display. The Gracenote Radio Station ID system works in a similar manner, enabling graphically rich displays, while Gracenote Audio On Demand delivers a standardized descriptive dataset for podcasts to improve search capabilities.
RadioDNS said that as a member, Gracenote will engage with broadcasters, manufacturers and technology providers to help define the organization’s technical standards and create standards for new hybrid radio functionalities.
According to Maryann Faricy, senior director of product, automotive, at Gracenote, the company has a sizable footprint in the automotive and consumer electronics sectors and will help RadioDNS better position the organization to influence the future of radio and in-car entertainment experiences.
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