The Weather Channel and Skyview Networks announced an agreement intended to help the weather content provider expand its radio network sales and distribution.
Skyview is a technology, syndication and national network sales company. The announcement was made by Weather Channel President Tom O’Brien, Skyview Networks President/COO Steve Jones and Skyview EVP/GM Jeanne-Marie Condo.
O’Brien was quoted in the announcement saying that The Weather Channel radio network wants to expand its reach and brand awareness. The network is heard in approximately 100 U.S. markets.
Condo highlighted The Weather Channel’s “impressive reach and wide portfolio of formats, including A18-49 and strong female-skewing audiences” in radio.
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