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Who’s Buying What: VRT’s Studio Brussel Opts for SmartRadio

Belgian public broadcaster VRT launches new streams with the platform

SmartRaio, SmartProcessing, Orban, VRT, Studio BrusselsAt Belgian public broadcaster VRT, music station Studio Brussel launched a new digital channel, Stubru #ikluisterbelgisch, using SmartRadio. Three additional online radio streams from VRT, including ’90s and ’00s from its youth station MNM, were recently launched by VRT, also utilizing SmartRadio.

A cloud- and web-based radio-as-a-service platform developed by Broadcast Partners, SmartRadio provides a software-based product to broadcasters, consisting of microservices that run in a virtualized Windows environment. SmartRadio can operate either online for streaming and other services or can provide production, editing and streaming services to terrestrial broadcasters.

Orban Labs partnered with Broadcast Partners to add SmartProcessing capability to the SmartRadio platform. Using SmartProcessing, stations can select parameters for processing to create their own custom, unique “sound.” Algorithms used in SmartProcessing are comparable to Orban’s Optimod hardware processors.

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