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Clear Channel Radio Traffic Goes ‘Predictive’ With Inrix

JVC is first to adopt expanded service

Clear Channel Radio is beefing up its Total Traffic Network with predictive content from traffic partner Inrix.

Called Total Traffic HD Plus, the HD Radio data service is said to be 10 times faster and less expensive, than satellite-based approaches.

Total Traffic HD Plus goes beyond incident avoidance to enable more accurate travel times for navigation, say the partners, including real-time and predictive traffic flow. Gas pricing and availability from 110,000 gas stations is part of the product.

JVC is the first receiver maker to adopt Total Traffic HD Plus. Total Traffic customers include BMW, TomTom, Aston Martin, Mazda, Volvo, Garmin and Clarion.

Clear Channel says nearly a million consumers have its service, which is broadcast over Clear Channel’s RDS-TMC broadcast network.

The company says the system uses information from the Inrix mix of “crowd-sourced” traffic speeds transmitted in real time from 2 million GPS-equipped vehicles, traditional traffic sensors and data from electronic toll tags. In addition, 400 Clear Channel operators in 65 operations centers monitor roadways for traffic incidents and congestion information using reporters, traffic cameras, tip lines, mobile units and police scanners.