On this Veterans Day, Clear Channel Media and Entertainment is touting its Show Your Stripes campaign for aiding veteran employment.
The company calls it the largest public service campaign in its history. PSAs developed for Veterans Day 2013 include contributions from Kelly Clarkson, Ryan Seacrest, Adam Lambert, Krewella and Flo Rida. Past supporters have included LL Cool J, Carrie Underwood, Brad Paisley, John Legend, Trace Adkins, Mario Lopez and Elton John.
This year’s effort includes the participation of Clear Channel Outdoors with digital displays featuring Steve Harvey, Ryan Seacrest, Katy Perry, Bon Jovi, TLC and the Kardashians.
A release says that Clear Channel through its various outlets has “spotlighted hundreds of U.S. businesses with a proven history and proactive plan for hiring veterans across its 850 radio stations and Clear Channel Outdoor’s out-of-home advertising platforms — donating well over $100 million worth of media.” It continued: “The campaign has generated over 4.5 billion media impressions and has attracted over 2,000 national and local companies who have shared stories of veteran employment success. Since program launch, 15.3 million billboard displays have run in support of the campaign across the U.S.”
The release states that the website provides veteran users access to 70,000 military-friendly jobs, and offers businesses the opportunity to post jobs geared toward the skills provided by veterans. It said 100,000 job applications have been submitted to a variety of companies by veterans searching for jobs on iHeartRadio Show Your Stripes website. “That number is expected to grow significantly in the coming weeks.”
Clear Channel has been helped in the effort by Internet job board Monster.com and veteran’s site Military.com.