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Creative Will Use Apt-X

APT inked a technology agreement with Creative, a supplier of digital entertainment products, for the use of apt-X audio codec technology in Creative's consumer electronics.

APT inked a technology agreement with Creative, a supplier of digital entertainment products, for the use of apt-X audio codec technology in Creative‘s consumer electronics, including digital audio delivered over short-range wireless.

Possible applications include wireless speaker products, stereo headsets and home entertainment systems from Creative.

Creative is known for its Sound Blaster cards used in PCs and gaming.

“APT anticipates an exciting future for apt-X through this new technology agreement with Creative, and together we will deliver solutions that today’s discerning consumer is demanding,” said Mike Canevaro, VP licensing business development of APT.

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