WKHX(FM), an Atlanta country station in the Cumulus herd, has adopted the social media tool Audingo.
Audingo is a multiplatform social media distribution tool allowing media, specifically short audio clips, to be distributed to followers of the station or individual personalities via numerous avenues such as phone calls, tweets or text messages. The communications offer a direct response mechanism and a share option. Ads can be piggy-backed with the Audingos.
In other Cumulus news, on the program syndication side, the company announced that “The Mike Huckabee Show” has reached the 200 station plateau.