A group of Los Angeles-based radio professionals and others have formed a digital radio service they call “revolutionary.”
Called Dash, the new service launched today has no commercials, is easy to navigate and accessible from mobile devices, according to creators.
“FM stations feature endless commercials and repetitive playlists, digital platforms limit discovery with algorithmic playlists that aren’t true radio, and satellite radio is too expensive for most consumers,” notes the announcement from the team, led by radio and TV personality DJ Skee.
Other team members include those from the worlds of music, entertainment, technology and media.
Dash features 50 originally programmed live channels curated by DJs, radio personalities, and programmers. In addition to traditional popular radio formats, organizers say Dash will focus on underserved segments, including Latin, teen pop, indie rock, underground hip-hop and reggae, with new stations being added weekly.
Dash studios are “fully automated” and based in Hollywood.