The European Broadcasting Union’s Media Intelligence Service has issued its first Digital Radio Report, highlighting where the rollout of digital terrestrial radio stands throughout Europe. This is expected to become a yearly publication from MIS.
Part of the report indicates which European countries are leading the way for the transition to digital radio, which are embracing it, countries that recently launched digital radios services, and those currently without a market for digital radio. The study offers detailed outlines of the plans for each country in the four categories.
According to the report, which was released during the EBU Digital Radio Summit, held in Geneva as part of Digital Radio Week, some of the countries that fall under the “wait-and-see” category include Austria, Ireland, Hungary and Sweden. The report indicates that Norway is the farthest along in terms of its digital transition, with currently 60 percent penetration of digital receivers. Norway also has a scheduled date for switching off analog, 2017.
The report also highlights the major developments of digital radio in Europe in how it relates to topics like technology, policy and regulation, public communications, consumer electronics and the car industry. It also previews upcoming trends and possible threats, including things like a diminished role for public radios, and a lack of political initiative.
To read the full report, click here
