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Entercom Boston Picks Ralston as Director of Marketing

Position is a reunion for former promotion director

Entercom Boston has appointed of Adam Ralston as its new director of marketing. He will oversee all marketing efforts for Entercom Boston’s stations: WAAF(FM), WEEI(AM/FM) and WRKO(AM).

Ralston previously served as WAAF’s promotion director for a decade, after which he worked as the advertising and sponsorship sales manager for the DCU Center.

“Adam’s knowledge of the market, the cluster and the competitive landscape, along with his recent experience as a sales professional, will allow him to hit the ground running,” said Jeff Brown, VP and market manager for Entercom Boston.