GreenStone Introduces Format for Women

GreenStone Media debuted a talk format for FM radio – “for women, by women” – and named Edie Hilliard executive vice president and chief operating officer.
Hilliard described the company’s offerings as a “foreground talk format to engage today’s woman.” GreenStone says it spent more than a year researching the marketplace and building programming that appeals to women 25-54, skewed 35-44.
The company plans to announce its lineup in a few weeks, beginning with three daypart shows plus weekend programming.
“Television has proven the market for women’s talk,” Hilliard said, “and XM and Sirius are betting millions on it. Radio listening among women continues to decline, and if radio doesn’t get into the game in a meaningful way soon, we can kiss our women – and the advertisers who want to reach them – goodbye.”