In an effort to raise awareness of its good work, the Broadcasters Foundation of America has named next Wednesday, June 29, as the first annual Radio Giving Day.
Foundation Co-President Tim McCarthy says the foundation hopes to “make sure everyone working in radio stations across America is aware of what we do. It’s a tragedy to think that one of our colleagues in need might qualify for aid but doesn’t know about us.”
The organization supports broadcast professionals in need of financial assistance due to a critical illness, accident or disaster.
It hopes radio groups and stations will hold employee donation drives in support of Radio Giving Day. Companies that have expressed support include Alpha Media Group, Audacy, Beasley Media Group, Connoisseur Media, Educational Media Foundation, Good Karma Brands, iHeart Media, Independent Broadcasters Association, Premiere Networks, Salem Media Group, Skyview Satellite Network, Spanish Broadcasting System, and Townsquare Media.
Last year, the foundation gave $2 million in monthly and one-time emergency grants. It reports that requests for help continue to rise.