Waze, owned by Google, has added another audio partner. Entercom’s Radio.com content, as well as its playback and discovery tools, will be integrated into the traffic and navigation app. Additionally, the companies said, this partnership will enable Waze to feature local sports and news content for the first time.
According to the announcement, Radio.com app users will also now be able to view Waze navigation from within the Radio.com app and web platform. Plus, Entercom stations can now incorporate Waze information into their over-the-air traffic reports and other services.
Radio.com was launched by CBS nine years ago and came along with other CBS Radio assets in the recent acquisition by Entercom.
“Partnering with Waze will allow us to offer more powerful real-time traffic updates to our audience,” said Entercom Senior Vice President and General Manager Fred Bennett in the announcement. “By integrating new technologies into our on-air and digital traffic reporting, we will be able to better serve our communities and continue to offer them the most robust local traffic information they need to plan their day.”
In a press release, Waze for Broadcasters Global Lead Mona Weng said, “This partnership is particularly impressive as it extends across broadcast, digital and streaming to provide real-time traffic updates and help broadcasters share hyper-local stories with their cities’ listeners.”
Previously signed Waze audio partners include iHeartRadio, NPR One, Pandora, Spotify, Deezer, Scribd and TuneIn. According to Waze.com/broadcasters, more than 1200 radio and TV broadcasters have signed on to the program, with WTOP leading the charge as the first radio partner.