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GBS Will Test Geo-targeting in San Jose

Comments in the NPRM are due Wednesday

KSJO logo
KSJO logo

Hoping to advance its push for the Federal Communications Commission to allow geo-targeting content on FM boosters, GeoBroadcast Solutions has obtained experimental authority to run two co-located, on-channel boosters in San Jose, Calif.

Its goal is to collect more field data about the company’s ZoneCasting FM booster system.

“The test will be conducted through Universal Media Access’ KSJO(FM) in San Jose, Calif., a South Asian/Indian broadcaster,” the company said in an announcement.

“The trial will demonstrate KSJO’s ability to add localized weather and traffic, news, advertising and EAS tests during short parts of a broadcast hour, and how seamlessly unrecognizable it will be to the average listener.”

The filing was made by Bert Goldman Goldman Engineering Management, who will install the equipment. GBS said Dennis Roberson of tech and management consultant firm Roberson and Associates will oversee and audit the process.

Bill Saurer is president and CEO of Universal Media Access.

“The requested testing will use a back-to-back booster configuration setup at different locations near the busy I-680 corridor,” GBS stated.

Goldman was quoted in the announcement saying the goal was to show that ZoneCasting “can be very simply implemented, in this case, adding only one booster location and can significantly improve coverage in low signal areas while providing geotargeted programming which can benefit hundreds of thousands of listeners without interference.”

As we’ve reported, the FCC currently is taking industry comments about the GBS proposal on geo-targeting. That comment deadline is Wednesday.

GBS added that this is its fourth experimental permit and the second using this booster configuration.



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