iHeartMedia San Diego said it has completed the acquisition of KFMB(AM) from Local Media San Diego; and as of today the station, heard on 760 kHz, has changed its call letters to KGB(AM).
“As part of terms of sale, TEGNA Inc. retained ownership of the KFMB(AM) call letters, which required iHeartMedia to make the change,” iHeart stated in an announcement.
“The Federal Communications Commission has approved the use of new call letters KGB for AM 760.”
[Related: “San Diego Stations Hit by Wave of Firings and Potential Job Cuts,” Jan. 2020]
It quoted Market President Melissa Forrest noting that the KGB call letters are legendary in San Diego. The company already uses them on an FM signal in the market.
The AM format is talk; iHeartMedia began operating KFMB under a local marketing agreement in March.
iHeartMedia San Diego’s holdings now are KGB(AM), KGB(FM), KHTS(FM), KIOZ(FM), KLSD(AM), KMYI(FM), KOGO(AM) and KSSX(FM).
[Read about the earliest history of the KGB call letters in this 1980 history article.]