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Nielsen Wins Gracenote Deal With Samsung

CE device maker’s app will integrate Gracenote Audio On Demand

Gracenote will provide its Audio On Demand data solution to consumer electronics maker Samsung Electronics.

“Gracenote Audio On Demand will power the Samsung Podcasts offering available through the Samsung Free app on its mobile devices and tablets,” announced Gracenote, which is owned by Nielsen. 

“This integration enables Samsung to deliver highly personalized podcast experiences to better entertain, inform and engage users.”

Gracenote Audio On Demand launched in 2020. The company describes it as a “standardized and enriched dataset” that enables search and discovery of podcast content across digital entertainment platforms and devices. 

“The solution is one of the world’s largest podcast datasets, now covering more than 2 million unique podcast series and 80 million episodes,” it says. “The offering leverages Gracenote’s long-running content metadata expertise and industry-standard content IDs which power advanced navigation and cross-media linking tying audio and video programming together.”

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The Samsung Free app available on that company’s devices in the U.S. and Europe will integrate Gracenote Audio On Demand. That will provide users with market-specific playlisting and locally relevant podcast recommendations. 

Nielsen describes Gracenote as its “content solutions pillar … providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms.”