The Spanish Broadcasting System has joined the list of broadcast companies participating in Xperi’s DTS AutoStage hybrid radio platform.
Broadcasters that integrate with the technology provide in-car branding through logo, slogan and album art, and they receive listener behavior data back via an online dashboard. Xperi also highlights the platform’s music metadata catalog of over 40 million tracks, listings of local events and display of song lyrics in multiple languages. The relationship is free to the broadcaster.
Xperi SVP/Radio and Digital Audio Joe D’Angelo said in the announcement, “With this partnership, we are offering SBS radio advertisers an important path to reaching the Hispanic community.”
Pierre Jaspar, SBS vice president of engineering, was quoted: “This means that our listeners will no longer have to switch from station to station to find their preferred content; instead, they can intuitively discover a list of stations updated in real time with a metadata layer that enhances the audio experience in the car.”
Xperi says its list of participating broadcasters is in the tens of thousands globally. In the United States that includes Salem, Cumulus, Audacy, Beasley, Cox and WNYC, along with numerous of other stations not publicly announced. In Europe it includes Global Radio, Bauer Media, the BBC, NPO, Swedish Broadcasting, SWR and FM World. In Australia the platform is supported by CRA (Commercial Radio and Audio) and its members as well as the Community Broadcasting Association of Australia. There are also partners in China, Korea and Japan.
