SiriusXM’s 360L hybrid radio system is coming to the Toyota lineup.
The companies said the system will make its Toyota debut with the 2026 RAV4.
Hybrid radio platforms combine over-the-air delivery (in this case via satellite) with streaming connectivity, expanding the radio’s capabilities and adding bidirectional interactivity.
[Related: “How KUT Adopted Hybrid Radio”]
360L will be available in the Toyota Audio Multimedia system that launches with the RAV4 and is planned for other models.
The 360L system adds more music channels, on-demand functions and personalized recommendations. Users also can create custom artist stations and receive over-the-air software updates.
The announcement was made by Toyota Motor North American Chief Engineer Brian Inouye and SiriusXM Chief Automotive and Broadcast Technology Officer Sean Gibbons.
Toyotas sold in the U.S. and Canada include a three-month trial subscription to SiriusXM. Some dealerships can choose to add an extended service plan to the car purchase or lease.
