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iHeart Names First EVP of Advanced Audio and Data Revenue

Also taps new Baltimore market president

iHeartMedia has named Justin Nesci as executive vice president of advanced audio and data revenue, and the company’s Baltimore cluster has promoted Aaron Hyland to market president.

In his newly created role, Nesci will report to President of Digital and Audience Segment Revenue Strategy Carter Brokaw. Nesci will be responsible for developing a variety of data-driven, audio strategies across iHeartMedia’s vast array of platforms. He will help steer SmartAudio, the company’s data infused, cloud-based audio planning and buying platform, according to the announcement.

Nesci’s consulting practice J/T/N Advisors has helped media companies with revenue generation, specializing in digital and social media. He previously served as the SVP for digital sales for Fox Network Group, managing the national digital sales and marketing responsibilities for Fox Broadcasting, Fox Cable and Fox Sports properties. He also held executive roles in digital sales, strategy and marketing for Viacom, Federated Media and Warner Music Group. Nesci began his career as a management consultant for Lochridge & Co. and is a graduate of Brown University.

In Baltimore, Aaron Hyland will be responsible for overseeing the market’s programming, advertising and operations across its platforms. He will also continue to oversee sales for the Washington Region as regional senior vice president. In this capacity, Hyland will continue to report to iHeartMedia Region Pres. Michael Preacher.

iHeartMedia Baltimore owns and operates WQSR(FM), WPOC(FM), WZFT(FM) and WCAO(AM).