Advertising and media executive Gayle Troberman will serve in the newly created role of executive vice president and chief marketing officer for iHeartMedia Inc., reporting to Chairman and CEO Bob Pittman.
A release says that Troberman will develop a marketing innovation agenda that leverages the company’s content, experiences and technologies to bring brands together in new ways, including Clear Channel Outdoor; iHeartMedia’s 859 radio stations; and iHeartRadio.
She joins iHeartMedia from IPG Mediabrands, where she served as chief marketing and ideas officer.
Prior to this position, Troberman spent 16 years at Microsoft as chief creative officer, responsible for brands and global advertising across consumer and B-to-B products, including Windows, Office, Bing and Xbox.
She is also credited with creating the industry’s first branded entertainment division at MSN; she developed online video series and pushed collaboration between Internet, brands, agencies and media companies.
Troberman joined Microsoft from Manning Selvage and Lee, where she served as vice president of consumer marketing and focused on applying consumer PR principles to technology brands and products before they developed paid media and advertising strategies.