Programmatic company Jelli has tapped Rich Knopke to serve as its chief revenue officer. The company also promoted Torsten Schulz to chief product officer and SVP of engineering, and Eric Ronning was upped to SVP of strategic partnerships.
Knopke has 20 years of experience in digital — the last 13 years being in leadership and managerial positions.
He was most recently chief revenue officer at Genesis Media, where he was responsible for all managed service and programmatic revenue for the company. Prior to Genesis, he was senior vice president of sales at Gannett/USA Today and also held leadership positions with the digital divisions at NBCUniversal and The Wall Street Journal. He also helped build revenue and the sales team at Tremor Video.
[Read: Jelli Names VP of Marketing]
Schulz will now oversee all aspects of Jelli’s technology and products. Prior to joining Jelli seven years prior, Schulz was senior director of engineering at Yahoo! and pioneered connected apps for an early mobile ecosystem at VerdiSoft (acquired by Yahoo! in 2005). Before that, he built desktop software and distributed application architectures at Sun Microsystems and OpenOffice (acquired by Sun in 1999).
Ronning will be responsible managing marketplace relationships and directing the sales team. Most recently, he was the VP of business development at Veritone Media where he led sales for a suite of AI-based audio products. Prior to that, he was co-founder and the VP of sales at Ronning Lipset Radio (acquired by Union Square Ventures backed TargetSpot). Ronning has also held leadership positions at Yahoo! and spent years leading teams selling traditional radio for iHeartMedia, CBS, Entercom and other major radio broadcasters.
