“The Jim Rome Show” is using HipCricket.
Rome listeners will be able to use their mobile phones to participate in his “Huge Text of the Day” as well as polls and contests.
HipCricket officials said the U.S. mobile advertising market will quintuple to $5 billion by 2011.
Rome is syndicated by Premiere Radio Network. HipCricket said it reached deals with 11 broadcast groups in the top 50 U.S. markets in the past year.