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Lawo Names Heyraud as Sales Director for France

Will drive sales growth in the French market, says Lawo

German-based Lawo has appointed Joffrey Heyraud as sales director for the French market.

According to the company, Heyraud boasts 15 years’ experience in IP-centric radio and TV applications and has a wide-ranging knowledge of both broadcast and IT industries.

Prior to this move, he worked at Digigram to develop business in Asia.

“It’s great to be part of a team with such a great vision about the future of our industry and that has the commitment, passion, right people, and leading-edge audio, video and networking technologies to achieve this vision, for the benefit of our clients,” said Heyraud.

Jamie Dunn, Lawo head of Global Sales commented: “We are exceptionally happy to have Joffrey on board. France is an extremely important growth market for Lawo and Joffrey’s appointment represents our commitment to approach this market in the most direct and professional manner.”