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Marketron Completes Purchase of RadioTraffic

Dave Scott received multiple offers for traffic and billing software company

Marketron, a provider of business software and services for the radio and media industries, has purchased RadioTraffic, a traffic and billing system used by about 1,000 radio stations.

RadioTraffic was founded and operated by Dave Scott, well-known for his pioneering radio automation company Scott Studios. Before that, Scott was president of jingle house TM Century.

For Scott, the interest in purchasing RadioTraffic came as a bit of a surprise. “I had two unsolicited offers at NAB, and three more in the next couple weeks. I went with Marketron because I felt that they would take the best care of my customers.”

He adds that all RadioTraffic employees save himself and one other person are being hired by Marketron. Scott edges towards semi-retirement, paring down from owning and operating three businesses to just one.