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MobPro Adds Triton Digital’s a2x

Lets advertisers incorporate online digital audio inventory

Amsterdam-based MobPro is integrating Triton Digital’s a2x audio advertising marketplace into its mobile media platform.

According to Triton Digital, the partnership allows MobPro’s advertisers the ability to add online audio from podcasters, radio broadcasters, web radios and online music services to their programmatic, omnichannel buys.

“Nowadays, consumers are all over the place, moving across all sorts of mobile platforms and apps at the speed of light. Our challenge is creating meaningful brand experiences for our advertisers across all of these platforms with content that seamlessly fits the user experience,” said Dominiek van Esse, managing director at MobPro.

“With the integration of Triton Digital and the a2x marketplace, we’ve further expanded our horizons when it comes to bringing together brands and their audiences on smartphones. Our advertisers were very enthusiastic hearing about the latest audio developments, and look forward to reaching consumers through mobile radio campaigns.”

a2x is a programmatic buying marketplace for digital audio, which enables buyers to execute targeted audio ad buys across a digital audience.