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NAB and NewBay Media Launch ‘Connect 2 ME’

New website and other digital properties to create online community

The National Association of Broadcasters is teaming up with NewBay Media, parent of publications such as Radio World, TV Tech and Broadcasting & Cable, to create an online broadcaster community called Connect 2 Media & Entertainment.

Chris Brown, NAB executive vice president of Conventions and Business Operations, said in the announcement, “Connect 2 ME will serve as a vehicle to continue and enhance conversations started on-site at the NAB Show to 365 days a year.”

Launching in March and to become fully active for the upcoming convention in April, Connect 2 ME will use various digital communications tools, starting with a website. Social media, mobile editions, blogs and enewsletters will be added to the Connect 2 ME digital ecosystem. Content will include “news, features, commentary, trends and relevant reader engagement opportunities with separate areas dedicated to creative, business and technology sectors,” according to a release.

NewBay Media Executive Vice President Carmel King explained, “The new community will offer media and entertainment professionals a single, digital media platform to keep up with technical trends that affect them — in TV, video, audio, radio, mobile, online video, digital media, telepresence, enterprise, film, AV, post and beyond.”