Eric Bonnici once said he would work for the Nevada Broadcasters Association. That prediction came to fruition July 7 when he officially took the helm as the executive director of the Nevada Broadcasters Foundation and director of sales and marketing for the association.
As the executive director, he will oversee the entire operations of the foundation, including fundraising, scholarship efforts and mentoring programs, among others. Bonnici will also be responsible for all new and current fundraising opportunities, merchandising, station outreach and marketing along with NBA president/CEO, Bob Fisher.
“To me, next to changing people’s lives with the Tony and Linda Bonnici Scholarship Fund, the biggest thrill of this position is in the fact that the people who I once called my peers, are now my bosses,” Bonnici said. “I’ll be working for all the radio and television stations in the state of Nevada.”
Bonnici is already a board member and fundraising chairman for the foundation. He most recently worked as the national/ digital sales director at S.M.I. Radio for the last nine years. Previously, he served as the president and CEO of The Consultant and spent 13 years as the local sales manager for Lotus Broadcasting.
He is a member of the Broadcasters Hall of Fame, a three-time Electronic Media Award recipient for Account Executive of the Year as well as for Manager of the Year and an American Advertising Federation Silver Medal Award recipient.
Established in 1961, the Nevada Broadcasters Association is dedicated to protecting, promoting, enhancing and strengthening Nevada’s broadcast industry to more effectively serve the public.