Note to Self: Be Spectacular

Create knockout radio with your own on-air punch list. Don’t be a generic robot. Be passionate! Have an opinion!
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A journalist friend recently obtained a gig as a radio talk show host. Knowing my background, he asked me to concoct a short punch list that he could use as a roadmap to building a successful show. He’s been writing articles for a decade and has appeared many times as a guest on radio and TV, but had never hosted a regular show.

As I thought about ingredients shared by those who generate real ratings, it occurred to me that nobody had shared this list with me when I started on-air. I wish someone had. I encourage you to look at this; if it doesn’t agree with you, create your own. Then share with your air talent, whether they host talk or music shows (and send it to me, to pass along). If your air staff don’t like your list, they should tailor their own.




The author is president of Lapidus Media and a longtime RW columnist. Read past Promo Powers at radioworld.com. Contact the author atmarklapidus@verizon.net.

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