Clear Channel said its Spanish-language stations have achieved “significant increases across a number of audience metrics,” basing that conclusion on spring Arbitron ratings. A year since its launch, the company says its Spanish-language programming initiative is a “proven hit.”
From Spring 2004 to Spring 2005, the company’s Spanish-language stations saw AQH share increase. For instance it said KSJO(FM) in San Jose, Calif., registered a 130% increase in AQH Share for persons 12+, and WWVA(FM) in Atlanta was up 312%.
It also said its Hurban format is reaching the 18-34 demo, citing KLOL(FM) in Houston as up 42% in AQH Share for that niche and Albuquerque’s KABQ(FM) up 126%.
Formats also include regional Mexican, tropical and contemporary. The initiative began in 2004; the company has converted 12 stations to Spanish language since then, for a total of 23, and said there are more to come.
One Year In, Clear Channel Says Its Spanish Project Is Hit
One Year In, Clear Channel Says Its Spanish Project Is Hit
