One Year In, Clear Channel Says Its Spanish Project Is Hit - Radio World

One Year In, Clear Channel Says Its Spanish Project Is Hit

One Year In, Clear Channel Says Its Spanish Project Is Hit
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Clear Channel said its Spanish-language stations have achieved "significant increases across a number of audience metrics," basing that conclusion on spring Arbitron ratings. A year since its launch, the company says its Spanish-language programming initiative is a "proven hit."
From Spring 2004 to Spring 2005, the company's Spanish-language stations saw AQH share increase. For instance it said KSJO(FM) in San Jose, Calif., registered a 130% increase in AQH Share for persons 12+, and WWVA(FM) in Atlanta was up 312%.
It also said its Hurban format is reaching the 18-34 demo, citing KLOL(FM) in Houston as up 42% in AQH Share for that niche and Albuquerque's KABQ(FM) up 126%.
Formats also include regional Mexican, tropical and contemporary. The initiative began in 2004; the company has converted 12 stations to Spanish language since then, for a total of 23, and said there are more to come.

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